Justin Liu is a Financial Professional at LA Pension Planners, dedicated to helping individuals gain clarity, confidence, and a clear path toward their long term goals. Originally from Southwestern Missouri, Justin’s small town upbringing shaped his resourcefulness and his belief in making the most of every opportunity — a mindset that continues to guide his approach to this day.
Before entering the financial services industry, Justin worked in the computer hardware field, where he developed strong analytical skills and a talent for navigating fast paced, collaborative environments. His transition into finance was driven by a desire to use his strengths in a more meaningful way, helping people understand their options and make informed decisions that support their future. He believes that investing is ultimately about aligning money with personal goals, and he brings honesty, patience, and clear communication to every client relationship.
Justin holds a degree in Business Administration with a concentration in Finance from California State University, Fullerton. His early exposure to investing during college sparked a passion for using financial tools to create long term opportunities. Having worked on diverse projects with people from many backgrounds, he has developed a strong ability to understand each client’s unique needs and tailor his guidance accordingly.
Outside of work, Justin enjoys cycling, exploring his interest in cars, and spending time with family and friends. Now based in Orange County, he brings the same values to his personal life that he brings to his practice — staying curious, staying grounded, and making the best out of every situation.